Hello, we are 2DUTCH
Hospitality revolves around people – it's at the core of everything we do.
Our team is deeply passionate and actively involved in delivering exceptional customer service and driving optimal commercial performance, always with a keen focus on achieving bottom-line results.
We are committed to supporting you every step of the way.
Welcome aboard!
Our Sole Focus:
Accomplishing Your Commercial Goals. Period.
2DUTCH Hospitality Collective is home to award-winning commercial professionals dedicated to empowering hotels, brands, and hospitality organizations to unlock their full potential and achieve their commercial objectives.
Our approach is straightforward yet effective: we collaborate closely with key venue team members to transfer our knowledge, enabling existing teams to drive results autonomously.
Whether you're seeking a fresh perspective, specialized services, or simply need to enhance the success of your hotel business, 2DUTCH is here to provide unparalleled support.
Backed by a team of international associates boasting technical expertise and relevant experience, we stand ready to elevate your business to new heights.
Who is 2DUTCH?
2DUTCH Hospitality Collective was established by Niels de Wilde and Michael Kooitje in early spring 2023.
But why "2DUTCH"? Well, to begin with, both founders hail from the Netherlands.
Our ethos can be succinctly described as "too Dutch" – direct, transparent, and results-oriented. We're driven by a relentless pursuit of success and aim to make a meaningful impact, not just on organizations, but on individuals as well.
With over 50 years of combined experience across renowned national and international brands, we've earned our reputation as hospitality industry veterans.
Beyond our core team, we've cultivated a network of associates and partners who collaborate with us to ensure exceptional results for every client. Together, we form "the hospitality collective."
Our expertise spans a wide range of areas, from local hotel sales to international sales team leadership, hotel openings and rebranding, recruitment and training, and commercial leadership development. This breadth of experience enables us to offer invaluable insights and solutions tailored to businesses worldwide.
Based in the Netherlands, our core team is driven by a shared passion for hospitality, commercial excellence, and team development. With decades of international hospitality experience under our belts, we're dedicated to delivering outstanding results for our clients.
MICHAEL KOOITJE
Founding Partner & Commercial Hospitality Expert
Michael is a seasoned Hospitality Expert with over 30 years of industry experience. Throughout his career, he has held diverse commercial and sales leadership roles both on-property and off-property with esteemed brands such as Holiday Inn Worldwide, InterContinental Hotels Group, and The Social Hub (formerly The Student Hotel) in Europe.
During his tenure from 2011 to 2018 with InterContinental Hotels Group, Michael spearheaded Sales Effectiveness for Europe, overseeing all commercial projects, sales events, and platforms across the managed and franchised hotel estate. He was instrumental in establishing IHG's Expo in London and Paris, pioneering the
innovative 'Sales for Hire' concept now embraced globally.
Michael's recent role as General Manager for two Marriott brands, Moxy and Residence Inn in Amsterdam, further underscores his extensive hotel operations experience.
A proven leader in energizing and inspiring commercial and operational teams, Michael is adept at fostering organizational cultures and driving optimal returns. His expertise spans successful team building events, hotel openings across Europe, and on-boarding trainings, all geared towards maximizing commercial performance through strategic leadership.
With a focus on leveraging bespoke SaaS distribution technology and API connectivity, Michael has a track record of delivering business growth on both national and international levels. He is highly collaborative, energized, and recognized for his contributions, boasting an extensive network within the industry.
As a straight talker and engaging partner, Michael is renowned for his personable approach and unwavering commitment to excellent customer service and bottom-line results. With a deep understanding of managing diverse geographic territories, he is poised to make a significant impact in any hospitality setting.
Personality type : Entertainer (ESFP-T)
Role : Explorer
Strategy : Social Engagement
Married to Danielle
Proud father of 3 daughters
Favorite song : ‘Viva La Vida ’ by Coldplay
NIELS DE WILDE
Founding Partner & Commercial Hospitality Expert
Niels is a dedicated and results-driven Commercial Expert with over 20 years of experience in the hospitality industry.
Throughout his career, Niels has made significant contributions to the international hotel market, holding various commercial leadership roles with esteemed brands such as NH Hotels, InterContinental Hotel Group, and Zoku.
From 2018 to 2020, Niels played a pivotal role in the successful implementation and rollout of the Sales 4 Hire concept for IHG across Europe, providing invaluable support and guidance to the brand.
Subsequently, from 2020 to 2022, Niels assumed responsibility for all commercial activities at the innovative hybrid hotel concept, Zoku, overseeing two highly successful openings in Vienna and Copenhagen.
An acclaimed commercial specialist, Niels is known for his straightforward (2DUTCH) approach and no-nonsense attitude. With a keen focus on results, he is passionate about leading his teams to excellence and collaborates closely with them to ensure bottom-line success.
Niels brings a wealth of expertise in sales, revenue management, marketing, reservations, meeting & events, and hotel openings. His extensive knowledge of hotel CRM and data systems further enhances his ability to drive commercial success.
Personality profile: Executive (ESTJ-T)
Role: Sentinel
Strategy: Social Engagement
Married to Fleur
Proud father of 2 daughters and 2 sons
In his leisure time he is a triathlete
More specific, please...
what's the offer?
Owner & Franchise Support
Develop your business and improve your performance with a proper execution and optimization of the brand and /or franchise contract
Interim Hospitality Support
Interim replacement for any commercial or operational roles within hospitality (and anywhere hospitality related)
Commercial Performance
Tailor-made and in-language solutions to help your business do better business and ensuring your teams perform better commercially
Opening & Project Management
Guidance, hospitality expertise, and management of your (pre-)opening and/or re-opening from planning to ramp-up and stabilized operations
Recruitment & Training
Providing expert (but also temporary) talent solutions and tailored trainings to the hospitality industry. In other words, finding the right candidate for your open position(s) and train them
Por
Event Management
Project manage & tailor make your commercial events, workshops, Kick Off meetings, from design, start, execution & finish
Let’s talk about your commercial project
Fill in the form or call either
Michael +31 6 3809 5882 or
Niels +31 6 4834 8354 to set up a meeting and see how we can boost your commercial performance.
Or mail us at
michael@2dutch-hospitality-collective.com
niels@2dutch-hospitality-collective.com
