Our Trainings & Workshops
At 2DUTCH Hospitality Collective, we believe that investing in your (commercial) staff is one of the most powerful steps you can take to elevate your business.
Well-trained teams deliver better guest experiences, drive revenue, and build lasting customer relationships.
"The only thing worse than training your employees and having them leave is not training them and having them stay."
— Henry Ford
What we are providing
Our tailored, commercial trainings and workshops are designed to grow knowledge, sharpen skills, and inspire confidence across every level of your team.
From onboarding new talent to upskilling experienced professionals, our hands-on approach leads to better performance, increased retention, and a culture of continuous improvement.
- Improve efficiency of your Banquet Sales team ?
- Better in public speaking ?
- Sales Effectiveness ?
- Bespoke commercial trainings ?
- Sales Kick Off meeting ?
2DUTCH
works with well-known trainers and professionals from the industry to ensure real-world expertise and relevance. Every training can be fully tailored to the needs of your organisation and is available across Europe.
New in 2025:
Commercial Training
The Future of Commercial Leadership in Hospitality
Bridging the Commercial Gap - Aligning Sales, Revenue Management and Distribution for Success
Fundamentals
Trainers:
- Damiano Zennaro (DZ Consulting)
- Michael Kooitje (2DUTCH)
Objective:
This two-day workshop is designed to equip hospitality professionals on how to leverage the synergy between Sales, Revenue Management and Distribution for commercial success. Participants will gain insights into strategic pricing, strategic selling, sales planning, prospecting, distribution strategies and data analytics to optimize hotel revenue with an eye on profitability.
A specific focus will be given on how new tools like AI and Gen AI will influence hotel future commercial activities.
Key Learnings and Benefits :
- Enhanced Sales Techniques: Participants will learn to identify potential clients, develop targeted sales strategies, and set achievable sales goals.
- Strategic Pricing and Revenue Optimization: Gain insights into effective pricing models, demand forecasting, and balancing occupancy with average daily rates (ADR).
- Market Segmentation and Targeting: Understand how to categorize and target different market segments to maximize occupancy and revenue.
- Data-Driven Decision Making: Develop the ability to analyze sales and revenue data, turning insights into actionable strategies.
- Integrated Sales and Revenue Strategies: Learn to align sales initiatives with revenue management principles for cohesive and profitable operations.
- Understanding of AI’s transformative role : explore how AI is revolutionizing various facets of the hotel industry, with a focus on commercial departments and identify the shifts that commercial leaders need to anticipate and manage as AI becomes more integrated into hotel operations .
Locations 2025
- 12 & 13 June - Amsterdam Airport
- 28 & 29 August - Frankfurt
- 25 & 26 September - Amsterdam Airport
- October - tbc
- November - tbc
- December - tbc
Initiated and facilitated by DZ Consulting and 2DUTCH Hospitality Collective.
